If you know me well enough I talk about my desire to someday visit New Zealand. I was looking through a website and I found some unique jewelry. This jewelry is quite different from what I have normally seen. Paua shell jewelry is from the abalone. Those shells are found on select beaches in New Zealand. Paua collection is only limited for a few months out of the year. It’s been described as “Each shell has a different color range, making each piece original.”
I believe this style of Jewelry can be marketed well here in the U.S. Because of the rarity of these shells, here and in New Zealand, a marketer can advertise this as rare, original, one of a kind. It could be sold only during particular times of the year, giving it some sort of exclusivity. It could be sold in higher end boutiques. The prices are ranged from $5.00 to $25.00 dollars, they could be raised significantly. I’m thinking it could be marked up in price and it will range from $60 to $150 dollars. They will be great investment pieces.
I like this type of jewelry for several reasons. The colors that are on the shells are so unique, with the color combination’s. I like that the shells are rare. The rarity gives it a great sense of appeal. I also like the unique shapes that the shells make. I think that this jewelery is going to make a great statement and create a sense of style.